West Texas is known for a lot of things. Big skies, ranching, oil, rugged terrain … One thing it hasn’t always been known for is being a hotbed of social media activity. Until now. Enter Shanna Smith Snyder with the Abilene Convention and Visitors Bureau (ACVB).
Shanna and I first got acquainted on Twitter, where I became an instant fan of her work with the CVB in Abilene. After building our online relationship for a while, we finally got to meet at a Texas Travel Industry Association function. Shanna impressed me so much that I asked her to speak at a seminar series my organization hosted called “Social Media for Economic Development and Community Marketing”. As I expected, she did a fantastic job getting our attendees to realize that social media marketing was not out of reach.
I think her story will really resonate with a lot you out there. ACVB is a small- to mid-sized bureau that does all their social media marketing in-house. Yes, it’s possible and yes, it can be done. Shanna is living proof.
So here’s my one-on-one interview with Shanna Smith Snyder.
Filed under: DMOs, Social Media Marketing | Tagged: #SoMeT, abilene convention and visitors bureau, marketing, Project 365, Shanna Smith Snyder, social media, Texas Social Media Awards, tourism, Travel Matters, Your24 | 11 Comments »