Sharing Your Destination with the World: Lessons Learned Using Flickr

Last week I had the distinct pleasure of being one of the presenters at the 2011 Social Media Tourism Symposium.  As cool an experience as this was for me, it was made even better by getting to present with my friend Katie Cook, Interactive Marketing Manager with the Austin Convention and Visitors Bureau.

Our topic was “Sharing Your Destination with the World: Lessons Learned Using Flickr.”  Katie and I both have Flickr groups for our destinations, and use them extensively as a source for user-generated content.

Check out the Colorado River Trail Flickr group and the Visit Austin Texas Flickr group to see the amazing material we have to work with.

During the session, Katie and I shared our goals in using Flickr, showed some examples of how we integrate Flickr photos into our other social media channels, compared and contrasted our Flickr Photo Contests, and shared some helpful tips on how using Flickr can be a DMOs best friend.  I’ve embedded our presentation from Slideshare below – hope you enjoy it!

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6 Responses

  1. What a great slide deck! We’re huge fans of using Flickr and integrating fan content into things like blog posts. Our Flickr group is here: http://www.flickr.com/groups/seemonterey/

    One thing I didn’t get from the slide deck: how long have you all been working on your Flickr groups?

  2. Thanks, Nicole! As Katie Cook and I said in our session, Flickr is probably the most underutilized tool out there for DMOs. The possibilities are endless.

    I really enjoyed meeting you at SoMeT. :) There are some fantastic photos in your See Monterey group – wow!

    I’ve had the Colorado River Trail Flickr group going since July of 2008, and I believe Katie’s Visit Austin group was created around a year later.

    Thanks for your comments, and I look forward to seeing you again at SoMeT next year!
    – Sarah

  3. You and Katie did a great job with this presentation!

    I agree that the tourism and hospitality industries have just started to scratch the surface when it comes to the power of imagery online.

    • Hey thanks, Sheila! I’m glad you enjoyed the presentation, and I’m honored that you were there for our session. Hopefully Katie and I were able to show them some ways that Flickr can be a DMO’s best friend.
      – Sarah

  4. What a great slide deck! We’re huge fans of using Flickr and integrating fan content into things like blog posts. Our Flickr group is here: http://www.flickr.com/groups/seemonterey/
    +1

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