Texas tourism has enjoyed a fairly good ride over the last several years. We are the third most visited state in the nation – and have been for quite some time. So imagine my surprise when I read that Texas gubernatorial candidate Bill White wanted to zero out the Texas tourism advertising budget. I guess this should be a lesson to every DMO out there. Whether you are state or local. You will constantly and continually have to prove yourselves. Never rest. Never think that your advocacy efforts are enough.
Posted on September 17, 2010 by pagetx