I ran across an interesting article back in early December that caught my attention. At the time I thought it had the makings of a great Tourism Tech post, but I wasn’t sure what the context would be. Now I think I have it.
According to their website, the Darlington Experiment 2.0 is “a fun web-based experiment to increase the positive perceptions of Darlington using social media sites.” The goal is to get locals talking about why they love Darlington on YouTube, Twitter, and other social media sites for all the world to see. It’s crowdsourcing for tourism.
The article that caught my eye described how Darlington named a “twitterer in residence”. His name is Mike McTimoney and his “day job” is a school teacher, but his job for the Darlington Experiment 2.0 (or Dx2, as they say in Darlington) is to promote local events and inform people about local news.