In today’s fast paced way of life, who doesn’t want things to be easy? Everyone is so busy, our schedules so hectic that anything that makes things easy is welcomed with open arms. Staples, the office supply store, really nailed it with their “Easy Button” campaign. Need toner for your printer? Press the Easy Button. Need your office supplies delivered on the double? No problem – just press the Easy Button. Staples recognized a consumer need in the marketplace, and developed a strategy to fill the void. Genius.
The Earthquake in Haiti
I got to thinking about this strategy while following the news about the Haiti earthquake disaster on Twitter. It was such a horrible situation. Such incredible need. The American Red Cross (and several other charitable organizations) responded to that need by making it easy for all of us to help. Their method was astonishingly simple. It’s something most of us do everyday without a second thought. The answer? Send a text message with “HAITI” as the subject to 90999. The results were overwhelming.