There are more and more tourism destinations every day on Twitter. Ultimately, I think this is a good thing. Social media, including Twitter, Facebook, blogs, etc., are simply just another channel available for marketers, and are valuable tools to include as a part of you marketing arsenal. Yet, there are still too many destinations that haven’t embraced the concept of social media marketing. In Texas at least, these tend to be the smaller towns.
As I’ve learned over the last few months, there are hundreds if not thousands of small to mid-sized tourism destinations that are out there and tweeting regularly. Some are using Twitter in very clever ways. Others are are doing the typical things that marketers do – and doing them quite well.